INVST SPORTS

It starts with a core belief: Sports are what these athletes do, not who they are.

INVST SPORTS is a sports-focused advisory sub-brand of INVST, created to deliver financial literacy, guidance, and support tailored specifically to athletes and those around them. Rooted in INVST's brand tenants of Educate, Guide, and Counsel, INVST SPORTS exists to be an advocate for the athlete as a person first, not just as a player on the field or court.

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INVST SPORTS champions the whole athlete by protecting what they've earned, teaching them how to grow it, and helping them design a life that thrives long after the final play.

What Makes INVST SPORTS Different:

Advocacy-First: The athlete is seen as a person with a purpose, not just a contract or stat line. INVST SPORTS is described as “a trusted partner who will come alongside…to provide financial literacy, wealth building, and be an advocate for both players and staff.”
Education at the Center: Using concepts like Rules of Financial Institutions, Velocity of Money, Lost Opportunity Cost, Pay Yourself First, Protect Yourself Fully + Forever, and Needs-Based Decision Making, the focus is on empowering athletes to make informed decisions.
Holistic Ecosystem: INVST SPORTS supports not only athletes, but also significant others, parents, spouses, caregivers, coaches, scouts, agents, trainers, GMs, and athletic directors, recognizing that the right decisions are made by a well-informed inner circle.
Proven Activation: Through the Colts partnership, INVST SPORTS has demonstrated how to “sell into the players and staff,” provide rookie education, host shared community events, and leverage media, social, PR, and in-stadium assets to expand financial literacy and support.

Mentorship + Connection
Be ready for what comes next

INVST SPORTS doesn't stop at financial literacy and wealth-building. We also serve as a connector by linking athletes with leaders across business and community to help them build what comes after the game.

Leveraging INVST's existing partnerships, events, and professional network (business clients, organizational leaders, and community partners), INVST SPORTS becomes a bridge between:

Athletes (High School, College, NIL, Professional, and post-career)
Business Owners + Entrepreneurs
C-Suite + Corporate Leaders
Non-Profit + Trade Organization Managers
Team + Organizational Staff (coaches, GMs, athletic directors, front office)

These relationships are activated through:

Educational Experiences
Networking + Relationship-Building
Professional + Career Development
Business + Community Opportunities

A trusted partner for athletes and teams alike.

Supported by INVST's proven track record including a four-year partnership as the Official Wealth Partner of the Indianapolis Colts, INVST SPORTS brings trusted, values-driven financial expertise into the sports world, serving players, families, staff, and the broader ecosystem around the athlete.